Through science, the world is safer, more efficient and more comfortable ¨C a better place. It is science that has provided the foundation for every historic breakthrough at ZHIHUA since its creation more than 10 years ago. Today, nothing has changed. It is still our unmatched ability to harness science to create new products, processes and applications that makes ZHIHUA a leader. Never satisfied to rest on its past accomplishments, ZHIHUA laboratories are, right now, developing the next generation of scientific breakthroughs. ZHIHUA manages its research process prudently, striving to maximize outcome and minimize risk.
ZHIHUA has tremendous strengths. More and more we're recognizing that new opportunities are going to come at the interfaces of new technologies. Historically ZHIHUA has been based in chemicals and materials and the related disciplines. For us, Integrated Science means adding new capabilities to our traditional strengths. That's where we'll find our future opportunities.
Sustainable growth has three dimensions. The environmental component ¨C producing environment friendly products by using safe technology. The market sense ¨C producing differentiated products to compete in the market. And, the economic component ¨C earn economic return so we can invest anew.
Number one, our R&D efforts are going to emphasize moving our technology capabilities closer to the marketplace. For this, there are two reasons. The first is answering the needs of our customers; the second is to better access the commercialization process. Being closer to market will help choose more relevant research topics for our efforts. It will speed getting ideas out of the lab and into the market place. Our second focus will be getting faster. The best way to increase productivity is to reduce the time from conception to commercialization. Speed drives R&D productivity. We'll be working hard to streamline our innovation process. We already have a number of smaller, but equally important, academic collaborations underway to develop new technologies. We will not only partner with people in our industries to develop technology, but also to commercialize products. We will work with customers to develop technology in downstream collaborations.
We will focus on being globalized. We serve a global customer base. We need to be able to understand and meet their needs. We ought to have an appropriate global presence for R&D facilities. We have to have global thinkers. We'll work on the most urgent global needs, not just those in the country where the researcher or lab is.

|